In The Weeds is a podcast hosted by celebrity Top Chef contestant and restaurateur Spike Mendelsohn that goes beyond the kitchen to explore the stories behind the people shaping food, hospitality, business, and culture. Through candid conversations with celebrity chefs, local entrepreneurs, industry leaders, and creative thinkers, the podcast uncovers the challenges, successes, and unexpected moments that define their journeys.

To extend the conversation beyond each episode, social media has played a central role in the show's growth and engagement strategy. A steady stream of creative content—including animated clips, interactive games, quick-fire Q&As, behind-the-scenes moments, and shareable highlights—helps transform long-form interviews into entertaining, bite-sized experiences for audiences across platforms.

By combining insightful storytelling with playful, social-first content, In The Weeds has built an engaged community of food lovers, entrepreneurs, and curious listeners who tune in not just for the guests, but for the authentic conversations that happen when people are willing to get a little "in the weeds."

Real conversations. Great stories. A fresh perspective on the people behind the plate—and beyond.