The DC Lottery’s Neighborhoods instant ticket is more than just a game—it’s a love letter to the District. Inspired by the people, places, and pride that make our city unique, Neighborhoods was created to honor the rich character of DC’s communities, from the bustling blocks of U Street to the historic homes of Capitol Hill.

First, we created the tickets themselves. Doing the initial illustrations then partnering with acclaimed illustrator Steve Noble, known for his distinctive hand-engraved style featured on U.S. currency and other iconic works. Every ticket showcased the individuality of each neighborhood while uniting them under one citywide celebration.

The Neighborhoods launch was more than a release—it was an experience. The DC Lottery hit the streets with community events, pop-ups, and neighborhood celebrations that brought residents together to share their DC pride. The response was incredible: tickets sold out citywide, proving that DC’s love for its neighborhoods runs deep.

There was also a microsite where players could learn more about each neighborhood, find retailers within that neighborhood, vote on the next neighborhood should be in the the next batch of tickets, and enter the second chance drawing worth $250,000!

The Neighborhoods ticket reminds us that no matter where you’re from or where you play, every corner of the District has its own story—and together, we make DC shine.