Everyone dreams about winning the lottery—but the DC Lottery’s “Real Winners” campaign set out to show that those dreams really do come true right here in our community. Instead of actors or glossy stock photos, Real Winners puts the spotlight on the actual people whose lives have been changed by a lucky ticket—neighbors, coworkers, and local legends with stories as authentic as DC itself.

Each winner featured in the campaign tells a different kind of story: the heartwarming retiree who finally took that long-promised family vacation; the young couple who used their winnings to pay off student loans; the friend who gifted a winning ticket as a joke and instantly regretted it; and the savvy player who turned a few bucks into a big win through smart, consistent play.

With humor, heart, and a touch of local flavor, Real Winners proves that luck doesn’t just happen somewhere else—it happens on your block, in your bodega, and at your neighborhood store. The campaign captures the emotion, excitement, and real-life impact behind every DC Lottery win, reminding players that every ticket tells a story—and sometimes, that story’s yours.

Because around here, real people make real winners.