Sentara Health wanted to break away from the predictable world of healthcare advertising—no stock photos, no sterile hospital scenes, no overly staged smiles. Using their newly refreshed brand elements, we created an all-copy campaignthat stood out through simplicity, clarity, and confidence.

The idea was to speak directly to consumers in a clean, modern voice while spotlighting the innovative tools Sentara offers to make healthcare easier—streamlined scheduling, virtual visits, better communication, and improved access at every step.

By removing clutter and leaning into typography, tone, and brand color, the campaign delivered a bold new look that matched Sentara’s promise: healthcare that feels human, accessible, and built around you.

Simple. Clear. Helpful. Sentara made it easier—and the campaign made sure people knew it.