We’ve all said it: “Sure, I’ll be at work Monday… unless I win the lottery.”

The DC Lottery’s “Unless I Win” campaign takes that classic line and runs with it—literally. The creative flips everyday situations into hilarious “what if” moments, showing what happens when friends, coworkers, and even teammates suddenly don’t show up… because, well, they just hit the jackpot.

Picture this: a half-packed moving truck abandoned in the driveway. A basketball team down one player. A rock band without a drummer. Each scenario is a playful wink at the fantasy we all share—that moment when life changes overnight and responsibility takes a back seat to beachfront cocktails.

Rooted in the humor and relatability of DC life, Unless I Win reminds players that winning isn’t just a dream—it’s the ultimate escape plan. With its lighthearted tone, smart writing, and a healthy dose of “what would you do?” energy, the campaign celebrates the fun, hopeful spirit at the heart of every DC Lottery ticket.

Because sure, we’ll be there—unless we win.