For over three generations, Schmidt’s has been a beloved name in German cuisine—serving up authentic sausages, classic sides, and family recipes since long before food trucks hit the streets. When it came time to design the Schmidt’s Sausage Truck, the mission was to capture that legacy while creating a look ready for today’s mobile food scene.

Inspired by Schmidt’s original delivery trucks from the 1940s, the new design blends vintage authenticity with modern appeal. A custom logo and truck design bring together bold typography, heritage colors, and nostalgic detailing that proudly showcase the brand’s deep roots and timeless flavor.

What started as a single truck has since grown into a fleet of seven, each spreading Schmidt’s signature sausages across the region. With their own Facebook page and a mobile app that lets fans track where the trucks will be each day, Schmidt’s has turned a cherished hometown brand into a rolling experience of flavor, community, and tradition.

Schmidt’s Sausage Truck—driven by tradition, fueled by flavor.