The holidays are a time for connection, reflection, and hope—and the Truth Initiative’s Holiday E‑Card campaign captured all of that in a simple, elegant video. Rather than a traditional advocacy piece, the campaign took a softer approach: offering a heartfelt seasonal greeting that aligns with the organization’s mission while resonating with viewers on a human level.

Through visually inviting storytelling, and animation from Flatland Studios, the video evokes warmth and togetherness while subtly encouraging reflection on choices, health, and the year ahead. The tone is sincere and inclusive, creating a moment of pause and emotional connection rather than a hard-hitting message.

The campaign works across digital and social channels, providing a shareable moment that builds goodwill and reminds audiences of the Truth Initiative’s values in a season focused on care and community. By blending holiday cheer with gentle reflection, the Holiday E‑Card highlights the power of subtle, human-centered messaging to engage audiences.

Truth Initiative. A season of warmth, reflection, and connection.