From street food in Bangkok to cafés in Paris and safaris in Kenya, the U.S. Passport Office wanted to remind travelers that the world is full of unforgettable experiences—and you don’t want paperwork to be the thing that keeps you from them.

The “Don’t Miss the World” campaign celebrated the fun and color of global travel through vibrant imagery, playful design, and scenes capturing the joy of exploring new cultures. Each execution paired the excitement of discovery with a friendly reminder: if you’re planning to travel outside the U.S., leave a little extra time to renew your passport.

Through digital, social, and out-of-home placements, the campaign struck a perfect balance between inspiration and practicality—igniting wanderlust while giving travelers the nudge they need to get ready for their next adventure.

The world is waiting. Make sure your passport is, too.